HEALTH PACK
CHALLENGE
Develop an experience that convinces gamers that the hand-held snack they’re craving can best be satisfied by a Kraft Mac & Cheese “big” cup.
SOLUTION
Health packs! Almost every video game has a healing function. Whether you get shot or poisoned, your in-game character can always rely on health packs.
Similar to health packs in games, gamers can recharge their energy with Kraft’s Big Cup.
INSIGHT
Leaving mid game to eat is a gamers worst nightmare. But chips and candy isn’t enough to satisfy hunger.
Copy: Noah Kim
Art: Noah Kim
SOCIAL POST / CAMPAIGN INTRODUCTION
SOCIAL POST / HELLDIVERS 2
OOH / CALL OF DUTY
PACKAGE DESIGN