ON THE ROCKS
CHALLENGE
Convince gen Z to that an Ice Breaker is the solution to awkward silences and hangxiety.
INSIGHT
Alcohol has long been the crutch for easing social anxiety and breaking the ice, but we’re changing the game. Our no-hangover shots are designed to make a night out healthier and more intentional, helping spark conversations without the buzz.
Copy: Alice Remy
Art: Noah Kim
OOH
OOH
OOH
SOCIAL
ACTIVATION